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The Australian Government released the National Food Plan White Paper (the Paper) on 25 May 2013. At the time the then Minister for Agriculture, Fisheries and Forestry said ‘For the first time, Australia’s food businesses and consumers have a road map for the future…’ The Paper, however, is not about food for Australians; it has minimal focus on what Australians eat, or food processing in Australia. It is more an export plan, particularly for Australian producers.