Marketing obesity

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Childhood obesity is one of the most serious public health challenges of the 21st century. In 2010, world-wide there were an estimated 42 million children under five years old who were overweight, and this figure is increasing at an alarming rate.

Children who are overweight or obese are likely to grow into obese adults who risk developing a number of chronic non‐communicable ailments, such as diabetes and cardiovascular disease. As these diseases add billions in health costs to national economies, it is clearly desirable both for individuals and for society overall, to devise and introduce policies which prohibit or limit their proliferation.